After realizing the negative influence pop-culture had on the lives of young adults, friends and colleagues Ndumiso Mafu and Casey O’Neill decided something needed to be done. They formed Impilo Inc in 2007.
Impilo would be there to positively influence young adults through pop-culture. As Impilo grew, it became apparent that the organization’s strength lay in its ability to create media that communicated big messages to its growing following.
After several small fundraisers and donations from family and friends, Impilo raised sufficient funds to send co-founder Ndumiso Mafu to South Africa to officially launch Impilo SA.
While in South Africa, Ndumiso recruited a core team that would play a key role in identifying and reaching young adults with Impilo’s message using media and entertainment driven events.
These events proved to be a huge success and as a result, Impilo SA engaged a following of close to 2,000 young adults. The organization was able to reach its first audience consistently through social media.
Impilo’s presence was well received, as many followers were inspired to live out the messages they were seeing. They volunteered to serve the community in creative and inspiring ways. It was around this time that Ndumiso and Casey realized the potential and impact of Impilo.
Currently, Impilo has since evolved to focus on reaching a growing number of young South African adults through digital media. Since our inception, Radio and Television have been platforms Impilo envisioned using to reach the youth of South Africa.
As brick and mortar media formats have taken a back seat to globally connective social internet platforms, our focus is to leverage our online presence through the use of podcasts and shareable video content.